Walmart introduces meal kits with no subscription

Walmart is now selling meal kits that require no subscription for customers.

Walmart has joined the growing number of grocery retailers offering meal kits in December. Walmart is now touting that its meal kits are hassle-free, and it doesn’t require a subscription like competitor services like Blue Apron. Walmart meal kits come in several brands including Home Chef and Takeout Kit.

Ten different meals are now available in 250 stores, and the program will expand to 2,000 locations by year's end, Walmart executives said in an interview with Bloomberg.

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No need to leave the house. Subscription boxes disrupting retail industry https://t.co/EkvLGKJHf7
— Kara Driscoll (@KaraDDriscoll) March 5, 2018

Meal kit options include snack boxes, farm crates of vegetables, coffee and tea boxes, healthy boxes, bacon-lover delights, and international snacks. Prices range by box.

The meal kit service concept is fairly new, and about 19 percent of U.S. adults have tried a home delivery meal kit service like Blue Apron, Hello Fresh or Plated, according to data group Morning Consult. Of that group, 38 percent currently subscribe to a meal kit service. However 39 percent of those surveyed who have tried a home-delivered meal kit service used the service just once, and 26 percent used the service for less than a month.

Other grocery retailers like Kroger have also introduced meal kit services for consumers.

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