Ten different meals are now available in 250 stores, and the program will expand to 2,000 locations by year's end, Walmart executives said in an interview with Bloomberg.
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No need to leave the house. Subscription boxes disrupting retail industry https://t.co/EkvLGKJHf7
— Kara Driscoll (@KaraDDriscoll) March 5, 2018
Meal kit options include snack boxes, farm crates of vegetables, coffee and tea boxes, healthy boxes, bacon-lover delights, and international snacks. Prices range by box.
The meal kit service concept is fairly new, and about 19 percent of U.S. adults have tried a home delivery meal kit service like Blue Apron, Hello Fresh or Plated, according to data group Morning Consult. Of that group, 38 percent currently subscribe to a meal kit service. However 39 percent of those surveyed who have tried a home-delivered meal kit service used the service just once, and 26 percent used the service for less than a month.
Other grocery retailers like Kroger have also introduced meal kit services for consumers.
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