“My ownership here is not about baseball,” Morgan, 67, said. “It’s about service. It’s what will make the customers return to us. People may come here out of curiosity, but the way they’re treated here is what is going to bring them back.”
The 4.5-acre lot is located near the Monroe Outlet Mall at 176 Garver Road. The Honda dealership features new and used vehicles as well as a new collision center which opens this summer.
Morgan has a minority partner who knows a thing or two about running an auto dealership. John Voss, owner of the Voss Auto Network in Dayton, is a longtime friend of Morgan and partnered with him for this endeavor. Voss said that in addition to the partnership with Joe, the location was key.
“Monroe is a growing town,” Voss said. “With the proximity to Interstate 75, the advantages to being located in a growing area that is committed to development, this location is great for Joe and for the Honda brand.”
Morgan plans to be more than just a name on the sign. He spent several weeks in Maryland going through extensive training, conducted by the National Automotive Dealers Association, to learn how to manage a car dealership day to day. Morgan has owned other businesses in the Colorado area and the Oakland, California area, but this is his first time in the auto industry.
He plans to lean on his work ethic and business knowledge, as well as the expertise of partnering with Voss, to make the dealership a success.
“Customer service is what will set us apart,” Morgan said. “We’re going to welcome you here and we’re going to service your vehicle better, we think, than anybody else.”
It’s not only the Honda dealership itself that is new, but the collision center as well.
Voss said a study was done breaking down the accidents that occured in this area that revealed an undercoverage of body shops.
In two months, Joe Morgan Collision Center will open, employing 54 new people.
“We’ll service all brands of cars with the most current, technical equipment and the highest quality employees,” Voss said.
About the Author