• More than half of Americans (58 percent) got their first car before age 18.
• While half (57 percent) purchased their first car themselves, more than one-third (39 percent) received it from someone else (either as a gift specifically purchased for them or as a hand-me-down).
•When thinking about their first car, one-third of Americans (33 percent) were not familiar with how to maintain tire tread, and only half (53 percent) kept a tire pressure gauge in the glove box.
While tire safety is critical to consider all year long, summer is a significant time to remind people of its importance. The period between Memorial Day and Labor Day marks the 100 Deadliest Days for teen drivers, based on accident data from the National Highway Traffic Safety Administration and National Safety Council.
This summer, Michelin is kicking off a new effort encouraging consumers to share stories about their #firstcarmoment and learn more about the importance of tire safety.
Accidents due to improper tire maintenance are preventable, and simple steps can save lives. Checking your tire pressure monthly with a pressure gauge and learning how to properly check tread depth are easy tasks that can help drivers correctly maintain their tires and contribute to overall vehicle safety.
To learn more about the campaign, visit Michelin Man on YouTube. To learn more about tire maintenance and keeping young drivers safe on the road, including how to check tire tread and pressure, visit beyondthedrivingtest.com.
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