Green Giant partners with St. Jude Children's Research Hospital

Green Giant@, the iconic

brand that is synonymous with delicious and high-quality vegetables

for families, announced today an extension to its existing partnership

with St. Jude Children's Research Hospital. This spring, Green Giant

is introducing limited edition cans of sweet peas, whole kernel sweet

corn and cut green beans with colorful labels that feature the artwork

of young St. Jude patients.

Credit: Bill Hogan

Credit: Bill Hogan

In addition to prominent promotion of St. Jude on Green Giant product

packaging, B&G Foods, the owner of the Green Giant brand, will donate

$350,000 to the organization to help further its efforts in leading

the way the world understands, treats and defeats childhood cancer and

other life-threatening diseases. To round out the donation, B&G Foods

employees have committed $250,000 of their own dollars to the cause.

Smith Design, the Green Giant brand's packaging design agency, also

donated its time to help create the limited edition labels.

"Family has always been at the heart of the Green Giant brand," said

Jordan Greenberg, Vice President and General Manager, Green Giant.

"We've featured the St. Jude logo on our popular Green Giant Veggie

Tots line since its debut in 2016 and we're thrilled to now introduce

our partnership with St. Jude to our canned vegetables. Our

relationship with St. Jude has been incredibly rewarding for our

entire company as we help further the St. Jude mission."

More than 20 young patients at St. Jude created artwork for the

limited edition cans. One former patient traveled in for the kickoff

event this morning at St. Jude to see his creation come to life,

alongside the Green Giant himself. D'Manuel, a 14-year-old from

Oklahoma, started treatment at St. Jude in 2015, where he underwent

treatment for craniopharyngioma, a rare, non-cancerous brain tumor.

Because of the tumor, D'Manuel painted his artwork using his

non-dominant hand. Despite this challenge, D'Manuel's painting stood

out to the Green Giant team and will now be featured nationwide on the

limited edition sweet peas cans.

"The continuing support of Green Giant, its employees and customers

for our St. Jude patients and families absolutely makes a difference

in our ability to pursue research and treatment solutions for

pediatric cancer and other life-threatening diseases," said Richard

Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness

organization for St. Jude Children's Research Hospital. "Art is an

important personal expression of love, hope and emotion for many of

our St. Jude patients, and we appreciate Green Giant's desire to

partner in a manner that shares the St. Jude patient experience in a

unique and personal way."

Green Giant limited edition St. Jude cans are now available

nationwide. To find a retailer near you, or for more information on

the partnership, please visit

About Green Giant

Green Giant@ has been helping families find new ways to enjoy

vegetables picked at the peak of perfection@ for over 100 years.

Through the years, the iconic Green Giant brand has introduced

innovative products and become synonymous with delicious and

high-quality vegetables for families. Most recently, the Green Giant

brand's launch of its convenient and award-winning Veggie Swap-InsTM

line, which includes Green Giant Riced Veggies, Green Giant Veggie

Tots, Green Giant Mashed Cauliflower and Green Giant Veggie SpiralsTM,

has reinvigorated the frozen vegetable category.

For more information about Green Giant, including simple recipe ideas,

please visit

About B&G Foods

Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and our

subsidiaries manufacture, sell and distribute high-quality, branded

shelf-stable and frozen foods across the United States, Canada and

Puerto Rico. With our diverse portfolio of more than 50 brands you

know and love, including Back to Nature, B&G, B&M, Cream of Wheat,

Green Giant, Las Palmas, Le Sueur, Mama Mary's, Maple Grove Farms,

Mrs. Dash, New York Style, Ortega, Pirate's Booty, Polaner,

SnackWell's, Spice Islands and Victoria, there's a little something

for everyone. For more information about B&G Foods and our brands,

please visit

About St. Jude Children's Research Hospital St. Jude Children's

Research Hospital is leading the way the world understands, treats and

defeats childhood cancer and other life-threatening diseases. Its

purpose is clear: Finding cures. Saving children.@ It is the only

National Cancer Institute-designated Comprehensive Cancer Center

devoted solely to children. Treatments invented at St. Jude have

helped push the overall childhood cancer survival rate from 20 percent

to more than 80 percent since the hospital opened more than 50 years

ago. St. Jude won't stop until no child dies from cancer. St. Jude

freely shares the discoveries it makes, and every child saved at St.

Jude means doctors and scientists worldwide can use that knowledge to

save thousands more children. Families never receive a bill from St.

Jude for treatment, travel, housing or food - because all a family

should worry about is helping their child live. Join the St. Jude

mission by visiting, liking St. Jude on Facebook

(, following St. Jude on Twitter (@stjude) and

subscribing to its YouTube channel (