“It seems every year there’s someone new who’s making a run at breakfast, whether it’s our closer competitors, sandwich shops or taco shops,” he reportedly said, dissing and dismissing Taco Bell. “We expect customers to try their breakfast, but we’re confident in our ability to execute at breakfast and at being a restaurant that cooks that breakfast and understands the time needs of our consumers.”
Taco Bell rolled out its colorfully named breakfast menu items in March.
Read: Holy Waffle Taco: 5 crazy (like a fox) foods released by restaurants this year
While I am among those with a weakness for the Egg McMuffin (watch: Behind the counter: the secret of the Egg McMuffin), Taco Bell's new menu has caused me to cheat on my forever fast-food crush.
The sausage A.M. Crunchwrap is a delightful little vixen one should not have every morning (720 calories).
Taco Bell goes straight for McDonald's in an ad featuring dudes named Ronald McDonald who love the new menu.
But the kingdom Ronald made is not rolling over.
McDonald's Facebook profile picture is of its breakfast lineup. The word's "leader of the pack" are written with the post.
Contact this columnist at arobinson@DaytonDailyNews.com or Twitter.com/DDNSmartMouth
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