One member of our symposium noted that the “Flying D” of the Dayton Flyers looked suspiciously like the “Flying P” of the Philadelphia Flyers hockey team. Another repeated the frequent observation that the “UD” looked too much like “VD.” And a third said he didn’t know how much the new logo cost, but he was pretty sure it was a whole lot of money.
As the only non-season ticket holder of the group, I didn’t feel qualified to pass judgment. But I did sort of wonder why the logo needed to be changed in the first place.
According to UD’s director of athletics, “The new image is an investment in our athletic program’s future.”
I certainly wouldn’t want to argue with UD’s athletic director; not if I ever want to get a decent seat in the UD Arena for a Flyers’ game. Still, I can’t help but wonder how this investment will pay off. Increased alumni contributions? Skyrocketing sales of caps and T-shirts with the new logo on them? More attention from ESPN?
Or maybe the “Flying D” will lead to hordes of 7-foot high school all-American basketball players tweeting each other: “Dude, forget Duke, Kentucky and UConn, I’m goin’ to UD. Their new logo nailed it.”
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