Hustler founder Larry Flynt started his empire with a Dayton bar: How it grew from there

Larry Flynt, the founder of Hustler magazine, photographed in 1976. DAYTON DAILY NEWS / WRIGHT STATE UNIVERSITY SPECIAL COLLECTIONS AND ARCHIVES

Larry Flynt, the founder of Hustler magazine, photographed in 1976. DAYTON DAILY NEWS / WRIGHT STATE UNIVERSITY SPECIAL COLLECTIONS AND ARCHIVES

Larry Flynt was the publisher of Hustler magazine and chairman of an adult entertainment empire that also included television and video services and retail stores.

As founder of Hustler, one of the most explicit adult magazines, Flynt challenged social norms, championed the First Amendment and was a target for the religious right and feminist groups.

And it all started in Dayton.

Moving to Dayton

Flynt grew up in Salyersville, Kentucky and came to Dayton in 1962 with less than $20.

He was fresh out of the Navy and picked Dayton because his mother, Edith, lived here.

Larry Flynt (left) the founder of Hustler magazine, served in the Navy. DAYTON DAILY NEWS / WRIGHT STATE UNIVERSITY SPECIAL COLLECTIONS AND ARCHIVES

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He washed dishes in a restaurant before landing a job on the production line of General Motors Corp.’s Inland Division.

He worked a lot of overtime, saved $1,800 and bought his first bar, the Keewee, in the 500 block of Milburn Avenue. He renamed it Larry’s Hillbilly Haven.

Flynt described the secret of his bar’s success this way: “Good drinks, loud music and some nice girls to look at.”

He opened a second bar, Larry’s Hangover Tavern, at 297 Linden Ave. Later, he and Dominic’s Restaurant owner Richard Mantia became partners in the mid-1960s of the first Hustler Cocktail Lounge “go-go” bar on East Third Street in downtown Dayton.

The Hustler Cocktail Lounge, 435 E. Third St. in Dayton. Photographed in August 1973. DAYTON DAILY NEWS ARCHIVE

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Eventually Flynt became sole owner of the Hustler club in Dayton and opened other Hustler clubs in Columbus, Akron and Toledo.

He and Mantia later opened the Talk of The Town club at 215 N. Main St.

March of Pennies

In 1968, Flynt owed $6,000 on a customized Cadillac limousine to what was then Third National Bank.

Larry Flynt photographed in the early 1970s in his Cadillac. DAYTON DAILY NEWS / WRIGHT STATE UNIVERSITY SPECIAL COLLECTIONS AND ARCHIVES

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The bankers wanted their money sooner than he was ready to pay.

Upset over the situation, Flynt decided to pay the loan off in pennies ... 12,000 rolls of pennies. Flynt had his employees work for weeks rolling the coins during their down time.

Larry Flynt pays Dayton's Third National Bank $6,000 in pennies to repay a loan in 1969.

Credit: NONE

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Credit: NONE

The pennies were loaded on wheelbarrows and rolled down Main Street from his Talk of the Town club by girls wearing go-go costumes.

Flynt got plenty of publicity over the stunt, with TV, radio and newspapers showing up to cover the story and get photos.

Magazines

Flynt’s first venture into publishing was a local men’s tabloid called Bachelor’s Beat, which sold for 10 cents from street boxes, mainly downtown, and in clubs.

It was nothing like Hustler, although it did feature pictures of local dancing girls, all dressed in costume, along with other entertainment news. Bachelor’s Beat, which was never a financial success, lasted about a year and folded when the city made him take his boxes off the street.

Larry Flynt photographed in 1977 during an interview from the Hamilton County Jail. Flynt has "clashed with obscenity and organized crime laws" according to a newspaper article. DAYTON DAILY NEWS / WRIGHT STATE UNIVERSITY SPECIAL COLLECTIONS AND ARCHIVE

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By then, Flynt was seriously interested in the publishing business. While the Hustler name came from here, Flynt didn’t start publishing Hustler magazine until he moved to Columbus.

It didn’t take long before it expanded and became the centerpiece of a sprawling empire, reportedly valued in the hundreds of millions, the encompassed other pornographic and some mainstream publications, strip clubs, and adult stores.

“Sex is the strongest driving force in the world,” Flynt once said. “In fact, sex is what it is all about. I don’t know why a faction of our society tries to discount it.”

Larry Flynt, the founder of Hustler magazine, photographed in 1976 at his Columbus office. DAYTON DAILY NEWS / WRIGHT STATE UNIVERSITY SPECIAL COLLECTIONS AND ARCHIVES

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Flynt became famous after purchasing and publishing grainy, nude photos of Jacqueline Kennedy Onassis in his magazine.

Flynt moved his company headquarters to Columbus and later Los Angeles as the business grew.

Flynt was prosecuted in 1976 for the first time on obscenity and organized crime charges for selling obscene material in Cincinnati. He was convicted and sentenced to seven to 25 years. However, after he served only six days, the conviction was overturned due to prosecutorial misconduct and judicial bias.

While on trial for obscenity in 1978 in Georgia, a white supremacist tried to kill Flynt in a shooting that left him paralyzed from the waist down. His assailant, Joseph Paul Franklin, said he was upset by interracial photo spreads in Flynt’s magazine.

Flynt died at Cedars-Sinai Medical Center in Los Angeles in 2021. He was in the ICU and had been battling multiple health issues, including renal disease and pancreatic cancer before ultimately dying of heart failure.

FILE - "Hustler" magazine publisher Larry Flynt is surrounded by heavy security as he arrives at the Fulton County Courthouse in Atlanta on March 19, 1979, for the start of his trial on obscenity charges. Flynt, who turned "Hustler" magazine into an adult entertainment empire while championing First Amendment rights, has died at age 78. His nephew, Jimmy Flynt Jr., told The Associated Press that Flynt died Wednesday, Feb. 10, 2021, of heart failure at his Hollywood Hills home in Los Angeles. (AP Photo/Steve Helber, File)

Credit: Steve Helber

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Credit: Steve Helber

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