“I did ‘Clarity’ in this strategic way, and I want to teach other bands how to do that, too,” he said. “Even if you don’t tour you can reach somebody out in Utah, or wherever, if you know how to run marketing. You have to target those people, create a connection and get them to opt in and check out your stuff.”
Pitts believes building a stronger network won’t just benefit participating artists but Dayton’s entire original music scene.
“If we all do this together, Dayton has the potential to be recognized for its music scene,” he said. “We can create a larger ecosystem if we’re all working on this together. The whole idea is connecting local artists with the resources they need to actually do this thing and create a sustainable income with their music. We’re trying to give them the tools and resources they need.”
More info: soundvalleydayton.com.