Popular fast food chain Chick-fil-A is joining the meal kit industry for a trial phase, looking for feedback that may take the concept nationwide.
Beginning Aug. 27, customers at several Atlanta stores can pick up ingredients at the drive-through, front counter, or through the Chick-fil-A One app. Each kit will feature Chick-fil-A’s chicken.
During the test period, the restaurant will rotate among five recipes including chicken parmesan, chicken enchiladas, dijon chicken, pan roasted chicken and chicken flatbread. The kits are expected to serve two people for $15.98.
“We know our guests are busier than ever and need a variety of convenient dinner options,” said Michael Patrick, an innovation program lead at Chick-fil-A.
Chick-fil-A is the first fast food restaurant to add a meal-kit option. The concept has been trending, but some meal-kit companies have struggled recently. Major player Chef’d abruptly shut down last week, following others like Sprig and Din.
“We designed our offering so our guests don’t have to order ahead, subscribe to a service, or make an extra stop at the grocery store. They simply pick up a Mealtime Kit at one of our restaurants at their convenience – for example, when they’re already at a Chick-fil-A restaurant grabbing breakfast or lunch, or in the drive-thru on their way home,” Patrick said.
There are nine Chick-fil-A restaurants in the Dayton area.
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