Kroger’s new clothing line debuts in stores today

Kroger is digging deeper into the apparel business, introducing its own clothing line — Dip.

Kroger’s technology firm 84.51° tracked customer insights and Fashion designer Joe Mimran worked with the company to create the line for men, women, young men, juniors, kids, toddlers and babies that includes more than 80 percent of items at $19 or less, according to a company statement.

»RELATED: Need a live Christmas tree? Amazon to sell them this year

“No detail in the fit and finish of Dip has been overlooked,” said Joe Mimran, creative director. “Dip is reflective of customers’ true needs and built around a foundation of key modern pieces … These are clothes for really living life in and looking good while doing it.”

»BIZ BEAT: White Castle introduces plant-based burger

The clothing line is available at all Marketplace format stores nationwide.

“And we’re just getting started” said Christina Groth, Kroger’s vice president of general merchandise. “We want everyone to enjoy Dip – expect to see new items, designs and styles.”


Southwest adding two nonstop flights to warmer climates from Cincinnati

Kings Island owner hits record revenues

GameStop confirms possibility of sale

Macy’s looks to hire 80,000 for holiday season

Tipp City luxury home built by German Baptist crew for sale

About the Author