White Castle’s plant-based slider is now available at all restaurants, making it the first fast food chain to offer the Impossible Burger.
The burger is a result of six months of partnership between Impossible Foods and Columbus-based White Castle. In April, the companies rolled out the Impossible Slider in three markets, during which time sales exceeded expectations, according to a company release.
“Our Cravers definitely developed a hunger for the Impossible Slider,” said CEO Lisa Ingram.
More than 60,000 people have signed an online petition for other fast-food chains to add the Impossible Burger, and Impossible Foods plans to roll it out across other restaurants and then retail organizations.
“White Castle is teaching us how to popularize plant-based meat and become a mainstream, mass market menu item and cultural icon,” said Impossible Foods’ founder and CEO Dr. Patrick O. Brown. “This partnership is a big win for for consumers.”
Impossible Foods wants to eliminate the need for animals as a food source.
Production of the burger requires less than a quarter of the water, less than 5 percent of the land and generates less than an eighth of the greenhouse gas emissions required to produce the same quantity of ground beef from cows, according to White Castle’s release.
There are five White Castles in the Dayton area and eight in the Cincinnati region.