The menu will consist of about 80 meals that Kroger describes as “quality you can get at a sit-down restaurant with the personality of street food.”
Kroger says the expanded partnership comes after the grocer experienced a 127% rise in digital sales during the second quarter.
ClusterTruck’s delivery process is aided by technology to ensure that meals are delivered to the customer within seven minutes of preparation and within 30 minutes of ordering.
Orders are placed through the ClusterTruck app or on that company’s website and can be delivered to a customer’s home or picked up at a participating Kroger store.
Menus will be branded with the ClusterTruck name, though Kroger will provide some in-store promotion.
“ClusterTruck combines leading software, high-quality ingredients, and delicious variety to elevate the prepared food delivery experience,” said Chris Baggott, ClusterTruck co-founder and CEO. “As the prepared food delivery category continues to explode, we’re thrilled to play such a pivotal role in Kroger’s fresh and forward-thinking meal delivery strategy.”