Facebook cover image guidelines
Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright.
You may not encourage people to upload your cover to their personal timeline.
Covers may not include:
• Price or purchase information, such as “40 percent off.”
• Contact information such as a web site address, e-mail or mailing address.
• References to Facebook features or actions, such as “Like” or “Share.”
• Calls to action, such as “Get it now” or “Tell your friends.”
Source: Facebook
Facebook, the social networking company that has become increasingly important to businesses and their brands, is instituting mandatory changes that will alter the look of company profile pages starting Friday.
The new “timeline” profile page layout allows businesses, brands and organizations to express themselves more visually to boost the amount of time people spend looking at the pages. But the changes also remove a popular marketing feature that helps drive people to those pages, marketers said.
Facebook introduced the timeline-style profile pages for brands in February, but switching to the new layout was optional. All brand pages will forcibly convert to timeline starting Friday.
The brand page redesign has “huge potential,” but businesses need to be proactive about upgrading to the new layout, said David Bowman, chief marketing strategist for the Ohlmann Group.
“There is a lot of discussion about it because Facebook is such a large entity and most people interact with it both from a business and personal perspective regularly,” Bowman said.
The social networking company had 845 million monthly active users and posted $3.7 billion in sales last year.
Facebook brand pages were introduced in 2007 to allow public figures, businesses, brands, organizations or charities to create a presence and communicate with people on Facebook. At then end of 2011, there were more than 37 million brand pages.
Timeline features include a large cover photo at the top of the page, the ability to keep a story at the top of the page for up to seven days, and controls for page administrators to track their performance and to respond to private messages from people.
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