How e-coupons may cost you money rather than help you save

Newly enforced rules could be costing couponers money, if they aren’t careful at the grocery store this weekend.

Kroger has instituted new register software that will prevent shoppers from being able to use e-coupons loaded onto their Kroger Plus Card in addition to paper coupons. The practice is known as “stacking,” and is not allowed through store and manufacturer coupon policies.

Shoppers may run into issues if they have loaded electronic coupons onto their shopper’s card and try to use a paper coupon for the same item in the same transaction.

E-coupons are great when there is no paper coupon available for an item you want. These savings are good for a one-time use only and at face value — e-coupons do not double. For someone who does not want to hassle with clipping coupons, but would like instant savings on items they purchase, e-coupons are the way to go.

You can find e-coupons on several websites, including:

• Kroger.com

• Shortcuts.com

• Pgesaver.com

• Cellfire.com

In most cases, you enter your shopper card number and can select at least 50 coupons to load.

E-coupons and Kroger’s new software can run up against one another and cause a problem if you are not aware of what e-coupons have loaded onto your card. In most cases, a paper coupon will be more valuable because they double — meaning any coupon under $1 will double in value up to $1, saving you even more. E-coupons don’t. So if you have one on your card, you’re stuck with lower savings.

Check your card before you head to the store to make sure you don’t have e-coupons that may hinder your ability to use a higher-valued paper coupon. While you can remove Kroger e-coupons at Kroger.com, you cannot remove Cellfire and Shortcuts coupons from your card.

If you are buying more than one item, you can still use a paper coupon. For example, if I buy five bags of Green Giant vegetables and I have one 50-cent e-coupon and four 50-cent paper coupons, I can use all of these because each will apply to one item.

Make sure your cashier knows your purchase amount and ask to speak to a manager if you have trouble using paper coupons in conjunction with e-coupons. Don’t miss out on savings just because Kroger changed its software.

For more savings tips, visit the Here’s the Deal blog online at middletownjournal.com/go/bargains.

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