Dyrdek, along with supermodel and media mogul Tyra Banks and brand builder Rohan Oza, a brand builder, will serve as mentors on the competition show, according to Variety.
The entrepreneurs and their mentors will sell their ideas to a venture capitalist in front of a live audience for a shot at up to $1 million.
Only one startup will be funded an episode.
Always the go-getter, Dyrdek created the show.
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