Victoria Theatre Association’s impact on Dayton more than $28.6M, report shows

The Victoria Theatre Association’s economic impact on the Dayton metro region in fiscal year 2017-18 was $28.6 million, according to the association.

The organization that runs several theaters in downtown Dayton announced the numbers Wednesday at its annual meeting at the Schuster center.

Association officials reported $16.4 million in total revenue for fiscal year 2017-18 fiscal, according to the report, the findings of which were based on a formula developed by Americans for the Arts, its revenue created an overall estimated $28.6 million economic impact for the metro area.

“VTA's 2017-18 season had impressive financial results,” said Martha Shaker, VTA board chairwoman. “I attribute these results to the leadership and hard work of the VTA board of trustees, staff and volunteers … This impact ultimately adds to the value of living in the Miami Valley.”

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The organization’s education and engagement programs assisted more than 100,000 people in programs such as:

One Small Voice: Women Who Rock, where 21 aspiring female singer-songwriters participated in classes and workshops,

Sensory-Friendly Performances: In partnership with Dayton Children's Hospital, more than 350 children attended performances designed for children with sensory processing difficulties.

The nonprofit arts organization served more than 430,000 people in its facilities, and sold more than 325,000 tickets through the Ticket Center Stage, according to the annual report.

“The 2017-18 season was another strong one for VTA,” retiring President and CEO Ken Neufeld said. “It was financially successful from both an operating and a capital campaign perspective.”

Neufeld’s successor, Ty Sutton, former executive director of the Butler Arts Center at Butler University, was introduced during the meting.

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“Ken's vision and dedication led to nine years of growth and expansion for VTA,” Shaker said. “We sincerely thank Ken for his leadership, vision and commitment to excellence and wish him and his wife, Lesley, all the best in the future.”

In every end, there is also a beginning; and the organization’s PNC Arts Annex is scheduled to open in mid-October, Neufeld said.

The annex is set to allow innovative programming to be accessible and affordable to everyone, according to the report. “We invite arts, cultural, community organizations and businesses to book the spaces (in the annex) to expand the creative capital of our region,” Neufeld said.

If you wish to see the other highlights of VTA's fiscal year, visit their website for the full report.

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