The E3, as the massive conference is popularly called, had been scheduled for June 9-11 in Los Angeles.
In a statement, Entertainment Software Association said the event was canceled "after careful consultation with our member companies regarding the health and safety of everyone in our industry."
The E3 team is devastated to share this news. This decision was not reached lightly, but it is the right one for the health and safety of all involved. Read our statement here: https://t.co/1uOWxTerN9 pic.twitter.com/gD2IxNACLX
— E3 (@E3) March 11, 2020
"Following increased and overwhelming concerns about the COVID-19 virus, we felt this was the best way to proceed during such an unprecedented global situation," the association said in its statement. "We are very disappointed that we are unable to hold this event for our fans and supporters. But we know it's the right decision based on the information we have today.
The Entertainment Software Association also said it would contact exhibitors and attendees regarding “full refunds.”
Meanwhile, Xbox, Ubisoft and Limited Run Games confirmed plans to either explore or host their own digital events, Gamespot.com reported.
E3 has always been an important moment for Team Xbox. Given this decision, this year we'll celebrate the next generation of gaming with the @Xbox community and all who love to play via an Xbox digital event. Details on timing and more in the coming weeks https://t.co/xckMKBPf9h
— Phil Spencer (@XboxP3) March 11, 2020
The cancellation of the E3 is the latest large event to be canceled because of the coronavirus. On Tuesday, organizers of the Coachella music festival in southern California postponed this year's event to late October. The annual South by Southwest music and technology festival in Austin, Texas, was canceled for the first time in 34 years.
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