Environmentalists have choices

From The Nation: "What's the most compelling way to tell stories about threats to the environment? Does apocalyptic language ultimately do the environmentalist cause more harm than good, undermining the credibility of the warnings? Does it alienate readers by demanding that they think about an unbearable future? Or, by garnering more attention than mild-mannered writers, do doomsayers succeed in spurring essential conversation? Environmental writers face a host of choices: to invoke self-interest or moral responsibility; to elicit hope or sow fear and sorrow; to dwell on problems or solutions."