Luther’s printing press

From The Washington Post: "A new book by British historian Andrew Pettegree, 'Brand Luther,' reveals a central and heretofore little-appreciated aspect: Martin Luther's master role in the imagination and execution of what had to have been the world's first mass-media-driven revolution. Luther didn't just reimagine the Christian faith, he figured out how to share his vision through the innovative use and manipulation of a nascent communications technology: the printing press. 'Printing was essential to the creation of Martin Luther, but Luther was also a determining, shaping force in the German printing industry,' Pettegree writes. 'After Luther, print and public communication would never be the same again.'"