From The New York Public Library: “You might be surprised to learn that Times New Roman began as a challenge, when esteemed type designer Stanley Morison criticized London’s newspaper The Times for being out-of-touch with modern typographical trends. So it asked him to create something better. Morison enlisted the help of draftsman Victor Lardent and began conceptualizing a new typeface. Morison wanted any printing in his typeface to be economical, a necessity in the newspaper business, but he also wanted the process of reading to be easy on the eye.”
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