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Sales of ‘King of Beers’ plunge to barely princely as Bud slips to 4th

Budweiser for years truly was the “King of Beers” in sales, but slipped behind its Bud Light stablemate in 2001, and dropped to third behind Coors Light a decade later.

>> 3 Dayton-area brewery openings we’re looking forward to in 2018

Now, in 2017 sales figures released this week by Beer Marketer’s Insights, Budweiser has slipped another notch to fourth place, losing a position to Miller Lite, according to media reports including CNN Money and the St. Louis Post-Dispatch.

>> PHOTOS: Dayton.com’s Best of Dayton 2017 party

It’s not that Miller Lite sold a whole bunch more beer in 2017. It overtook Budweiser because its sales dropped by less than Budweiser’s.

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Many breweries that are still considered “craft” breweries — such as Boston Beer Co. (Sam Adams) and Sierra Nevada — saw their sales drop as well. 

>> Best of Dayton 2017 Winners: Food & Dining

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The Gem City has had a long love affair with beer. The beverage has been part of our history as far back as the early 1800s. Today the area is flush with new breweries - more than a dozen have opened in the last five years.

While the national retail beer-bubble shows signs of bursting, especially for large breweries, the Dayton area’s brewery scene is rolling right along.

>> Local breweries clean up at international beer competition

Not one of the dozen or so “first-wave” breweries that opened across the Miami Valley five years or so ago have gone out of business, and in fact, nearly all have expanded their operations. And now there’s a second wave of new local breweries in the works, including several gearing up to open their doors in 2018. 

>> Best of Dayton 2017 Winners: Bars & Nightclubs

It’s an interesting time to be a beer enthusiast.

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