THE AD: A 30-second television commercial for Sen. Sherrod Brown, D-Ohio.
WHERE TO SEE IT: State broadcast television and here
VIDEO: Unflattering images of Renacci. Then it concludes with Sherrod Brown chatting with industrial workers.
SCRIPT: Voice of a narrator: The U.S. Congress. There’s 68 teachers, 15 farmers, four pilots, but only one lobbyist. That’s right. Jim Renacci’s been a lobbyist even while in Congress. And what’s he done? He voted to make it easier for lobbyists to hold key government positions and harder to investigate conflicts of interest. And now he’s running for Senate? Jim Renacci. He’s always looked out for himself.”
VOICE OF SHERROD BROWN: “I’m Sherrod Brown and I approved this message.”
ANALYSIS: The commercial is technically accurate, but the implication that Renacci lobbied Congress is not accurate. After first being elected to the House in the 2010, Renacci filed to terminate his status as a registered lobbyist for Smokerise International Group Limited, an Ohio company Renacci controlled. According to an Associated Press story on March 28 of this year, Renacci’s attorney did not file the de-activation papers until May of 2011, four months into Renacci’s first term. AP also reported “Renacci continued to file and digitally sign lobbyist disclosure reports … through mid-2011, as an active lobbyist would. His campaign refused to specify why he filed the reports if, as it contended, they were not required or to address the inaccurate reporting of his contributions.” But Renacci’s staff has consistently asserted the congressman never lobbied anyone at any time during his career in Congress although anyone viewing the commercial would assume Renacci has been a registered lobbyist through his congressional career.
Brown’s commercial is an effort to define Renacci as an untrustworthy lobbyist. But it is something of surprise for a two-term incumbent senator to open his campaign with such a negative commercial against his opponent. The commercial does not mention any of Brown’s accomplishments during his two terms. And it is a sign that the Brown/Renacci race will be unusually negative.