Target is introducing a new low-cost brand. STAFF PHOTO HOLLY SHIVELY

Target launches new low-cost item brand

Target is jumping into the low-cost game with a new brand of more than 70 basic items, with most costing less than $2.

Hand soap, paper plates, household cleaners and razors are among the new Smartly brand items that will start popping up in stores Sunday.

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“Over the past few years, Target has launched more than 20 owned and exclusive brands across our multi-category assortment. The introduction of Smartly is another example of how we are listening to consumers and bringing them solutions to make their lives easier,” said Mark Tritton, executive vice president and chief merchandising officer for Target.

The prices range from 59 cents to $11.99, but most items cost less than $2.

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“Smartly offers incredible value, looks great and most importantly, gets the job done. It broadens our assortment to give guests even more options to find the product that’s right for them, regardless of their budget,” Tritton said.

The Dayton area has five Targets, two in Butler county and about 10 in the Cincinnati area.

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