Fast-food chain Wendy’s announced today that beginning in 2019 it will only serve vine-ripened tomatoes grown in North American greenhouses.
The move is part of Wendy’s ongoing initiative of “sourcing fresh, high-quality produce,” according to a statement from the company. Wendy’s is based in the Columbus suburb of Dublin, around 80 minutes northeast of downtown Dayton.
All Wendy’s tomatoes will be grown in indoor greenhouses and hydroponic farms from around 12 suppliers in the Great Lakes region, the southeast and pacific northwest portions of the U.S., the west coast and eastern and western Canada and Mexico, according to the company.
“Nearly all tomatoes will be sourced from the United States and Canada, giving Wendy’s customers the benefit of fresh, great-tasting tomatoes from sources that match the brand’s North American restaurant footprint,” according to Wendy’s statement.
The switch to greenhouse grown tomatoes is expected to give a boost to more local economies and will bring more opportunities to regions that previously were unable to support year-round agriculture. The move is also expected to allow Wendy’s tomato farmers to cut down on chemical pesticide use, according to the company.
“We’re making this change for a variety of reasons that will benefit our customers, but taste and quality are the top factors and we are excited about the superior flavors we can achieve with this change,” said Dennis Hecker, senior vice president of quality assurance for Wendy’s.
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