Walmart will add a specialty auto store to its website in a new partnership with Advance Auto Parts.
The rollout expected in early 2019 will feature the aftermarket automotive parts, accessories and maintenance items sold at Advance Auto Parts stores.
Walmart has been acquiring and partnering with other companies aggressively in recent months to further build its omnichannel strategy, including e-commerce intimate retailer Bare Necessities and online plus apparel brand Eloquii.
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“This year, we’ve been incredibly focused on building our offering on Walmart.com to ensure we have the specialty assortment that our customers are looking for,” said Phillip Oaks, vice president and group general manager of retail merchandising for Walmart e-commerce.
The new products will add to Walmart’s tire, lube and battery services at more than 2,500 Walmart Auto Care Centers.
“This is an exciting partnership for both Advance and Walmart customers,” said Tom Greco, president and CEO of Advance Auto Parts. “At Advance, we are absolutely committed to building a best-in-class omnichannel experience and Walmart is an undisputed omnichannel leader.”
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