WOW air is launching its first flights from Cincinnati this week.

WOW air’s first discount flights from Cincinnati to Europe, Iceland launch this week

Discount airliner WOW is celebrating the launch of its first flights in and out of Cincinnati.

WOW’s first flight will arrive at the Cincinnati/Northern Kentucky International Airport (CVG) tonight at 11:50 p.m. “with a water canon salute.” The first departing flight from the airport will be an hour later at 12:50 a.m., according to the airline.

WOW is launching flight service from Cincinnati to Iceland and Europe this week.

To celebrate WOW’s inaugural flight, an evening of food, music and giveaways are planned to start at 11:15 p.m. — 35 minutes before the first plane arrives — on Concourse B at CVG, according to WOW.

WOW will keep the celebration for its new flights going Thursday with a 1:30 p.m. community event scheduled for the Music Hall foyer on Elm Street in Cincinnati. At the event, the airport CEO and a WOW air representative will speak about what the new international service means for the region.

The airline first introduced $69 one-way fares in 2017 and they are on sale for flights scheduled for June 20, Sept. 1 and Oct. 27.

Launched in November 2011, WOW air now connects 39 destinations across the U.S. and Europe with the Icelandic capital. WOW air transported 2.8 million passengers in 2017, an increase of 69 percent on the previous year.

Due to strong interest, WOW announced in March that it would increase its service frequency for CVG from four days a week to five days a week throughout the summer travel season of June 4 to Sept. 17.