Browns unveil cool alternate Color Rush uniform, but there’s a catch

CLEVELAND, OH - OCTOBER 18: Chomps mascot of the Cleveland Browns against the Denver Broncos at Cleveland Browns Stadium on October 18, 2015 in Cleveland, Ohio. Broncos defeated Browns 26-23. (Photo by Andrew Weber/Getty Images)

CLEVELAND, OH - OCTOBER 18: Chomps mascot of the Cleveland Browns against the Denver Broncos at Cleveland Browns Stadium on October 18, 2015 in Cleveland, Ohio. Broncos defeated Browns 26-23. (Photo by Andrew Weber/Getty Images)
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Updated Sept 13, 2016
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The NFL managed to light up social media and embarrass the Browns all before lunchtime.

The league made a splash by unveiling "color rush" uniforms for all 32 teams to wear this season, including an all-brown set for Cleveland's NFL team that actually looks better than the Walmart Bowling Green uniforms the Browns currently wear regularly.

https://twitter.com/NFL/status/775683427949350912

Alas, fans won’t get to see them in action apparently.

https://twitter.com/Browns/status/775686449760985088

Nike giveth and the league taketh away.

RELATED: Bengals unveil Color Rush uniforms

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Marcus Hartman has been a digital sports columnist and reporter at Cox's Ohio newspapers the Dayton Daily News, Springfield News-Sun and Journal-News since 2016.