The issue was amplified in a not-so-good way over the weekend when Kirk Herbstreit said on ESPN's College Game Day that Petersen "should be thanking ESPN for actually having a relationship."
Petersen tried putting the mini-controversy behind him this week. The Huskies play Arizona State on Saturday night, and yes, it's a late kickoff.
"I don't have any more thoughts on this. I spoke my piece," Petersen said. "I'm on to Arizona State and that's really how it is."
The reality is that the league has a 12-year, $3 billion contract with ESPN and FOX. Good West Coast teams, like No. 5 Washington, are going to get those late national time slots because there's no other competition for them.
Pac-12 Commissioner Larry Scott said member schools have to accept late kickoffs as the trade-off for increased exposure and revenue. He was at California's game at Washington, which started at 7:50 p.m.
"The night games rate better than the day games," Scott said. "So what tends to happen is, the better you do the more attractive you are for TV and the more you're going to get scheduled in the night."
USC coach Clay Helton said Tuesday that he accepts the entertainment/business aspect of it all.
"The whole thing about college football is we are TV-driven," he said. "As a coach, I've never worried about things I can't control. There's sometimes we're going to play at 12 o'clock, and sometimes we're going to play at 7:30. You just prepare your team for those different situations."
It's not a new issue. The Pac-12 CEO Group made up of presidents and chancellors from its member schools approved a recommendation last year to modify the league's agreement with ESPN and FOX to reduce the number of Pac-12 Network night games with a start of 7 p.m. or later.
"The Pac-12 has some of the most loyal fans in college athletics and we appreciate our television partners working with us on this important issue for fans," Oregon athletic director Rob Mullens said in a statement at the time. "The increased exposure and revenue from our contracts with ESPN and FOX Sports have been instrumental to our success, but we continue to work hard to minimize as much as possible the negative impact late start times have on our fans who travel great distances to see our teams in person."
Stanford coach David Shaw has been critical of late starts because of the impact on his players. He said last week that "I think it gets difficult if that's most of what you play."
"Most of us are zombies on Sunday morning because we get home at 2 o'clock in the morning. Some of the road trips, guys are getting home at 4 or 5 o'clock in the morning. The players — for a lot of teams it's their day off — it's hard for them to get back to their studies because they're sleeping in half the day," Shaw said.
Stanford hosts Oregon this weekend with a kickoff time of 8 p.m.
Washington State coach Mike Leach doesn't have a problem with late kickoffs, such as Friday's 7:30 p.m. start for the No. 8 Cougars at California.
A night owl, Leach is more upset by morning kickoffs. He said 2 p.m. to 4 p.m. is the ideal time to start a football game.
Leach also disputes the notion that night games hurt West Coast teams hoping to get into the College Football Playoff or get their players national exposure when it comes to the biggest awards.
"I've been to the East Coast," he said. "The bars there don't close till 4 a.m. because they're planning to stay up late."