NCAA takes another step toward allowing athletes to be compensated for use of name, image, likeness

The NCAA took another step toward allowing student-athletes to make money off their name, image and likeness, the NCAA’s Board of Governors announced Wednesday.

“The NCAA’s work to modernize name, image and likeness continues, and we plan to make these important changes on the original timeline, no later than January 2021,” said Gene Smith, Ohio State senior vice president and athletics director and working group co-chair, in a press release. “The board’s decision today provides further guidance to each division as they create and adopt appropriate rules changes.”

The Board of Governors voted in October to allow athletes to profit off their name, image and likeness. The latest announcement includes recommendations for how that will work and a timeline for implementation.

Here’s specifically what the NCAA recommended:

• “Compensation for third-party endorsements related to athletics, without school or conference involvement.”

• “Compensation for other student-athlete opportunities, such as social media, new businesses, and personal appearances, without institutional involvement or the use of trademarks/logos.”

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The Board of Governors also established guardrails to go along with the new rules:

• “Any compensation received by student-athletes for NIL activities represents a genuine payment for use of their NIL, and is not simply a disguised form of pay for athletics participation.”

• “Schools and conferences play no role in a student-athlete's NIL activities.

• “Student-athletes are not being compensated for uses of their NIL in situations in which they have no legal right to demand such compensation.

• “Schools or boosters are not using NIL opportunities as a recruiting inducement.”

• “The role of third parties in student-athlete NIL activities is regulated.”

• “Modernization of NIL rules does not interfere with NCAA members' efforts in the areas of diversity, inclusion or gender equity.”

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