The funding round was led by Austin Ventures and New York-based StarVest Partners, and brings Vyze’s total venture funding raised to $35 million, the company said. The new funding will be used to expand into additional markets and add product lines, the company said.
"We're building a unique company here in Austin that will help both retailers and lenders unlock the full potential of their businesses. Our goal is to help businesses provide the financing consumers need to buy the products they want, when they want them," Vyze CEO Keith Nealon said in a written statement. "Investments like these enable us to grow and create better solutions to meet the challenges merchants and lenders are facing today."