China on target to unseat France as most visited country by 2030

Watch out France, here comes China.

According to a new report from Euromonitor International titled Megatrends Shaping the Future of Travel, by 2030, China will overtake France as the world’s No. 1 destination.

In addition to receiving more visitors than any other country, the new report predicts that China will generate more outbound travelers than all other countries, confirming what many travel industry watchers have known for quite some time. By 2030, China will be the source of 260 million outbound trips, said the report.

Wouter Geerts, a Euromonitor consultant and author of the report, said tourism is now one of the key pillars of the Chinese economy, according to The Guardian.

His research revealed that many of the tourists arriving in China will be coming from other Asian countries, including Hong Kong and Taiwan. Domestic trips are booming in the Asia Pacific region, expected to grow by 10 percent in 2018 alone. The average spend per trip is also increasing, again driven by the Asia Pacific travelers. The global expenditure on trips is expected to rise by 9 percent.

Additional highlights from the new report include:

—Low-cost carriers are outperforming scheduled airlines in terms of passenger growth—7 percent vs. 5 percent, and in value sales growth 9 percent vs. 8 percent.

—Total travel sales are expected to fall just short of $2.5 trillion in 2018.

—Offline sales still account for more than 50 percent of global travel sales

—The global lodging category is expected to grow by 6.1 percent in 2018, with short-term rentals outperforming all other lodging categories and registering 12.7 percent growth.

—Hotels account for 73 percent of total lodging sales, with luxury hotels registering the strongest growth within the hotel category.

The report is based on extensive research and input by more than 1,000 expert analysts. It also predicted a decrease in outbound tourism from the UK tied to Brexit.

“A ‘no-deal Brexit’ would result in five million fewer outbound departures in 2022 than would have been the case under the baseline scenario,” Euromonitor’s head of travel, Caroline Bremner told The Guardian. She added that young people in the U.K. also have less money than in the past, “whereas it is the opposite in Asia.”


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