Tim Hortons has 23 locations in the greater Dayton area, including stores in Troy and Bellefontaine that were renovated last year to become concept restaurants for future restaurant renovations, Meilleur said.
The new panini sandwiches to be tested during the next few weeks in Dayton and Rochester were offered at the Troy and Bellefontaine stores after the renovations, and were “very well-received” by customers, Meilleur said.
If the broader test-market reception is equally successful, the sandwiches will be rolled out nationwide.
The $4.29 panini sandwiches being tested include Tuscan Chicken, Pesto Chicken, Chipotle Turkey, Smoked Ham & Cheese and Tomato & Cheese. Diners can also order a half-sandwich and soup for $5.59, while a Grilled Cheese Duo is offered for $3.29.
Tim Hortons, which is most often associated with breakfast, has been moving more aggressively to capture a greater share of the lunch market, Meilleur said. Its restaurants offer deli sandwiches, wraps and toasted sandwiches, as well as macaroni and cheese that also was initially test-marketed in Dayton.
Lunch and dinner account for more than 70 percent of dollars spent at “quick-service” restaurants, which include fast-food chains.
The company kicks off a four-week print and broadcast advertising campaign in support of the panini sandwiches this week. Tim Hortons opened its first Dayton restaurant in 1997 in Centerville. Its stores employ more than 500 people in the Miami Valley, a spokeswoman said.
About the Author
