Amazon announces early deals, free shipping: What’s really going on?

KARA DRISCOLL/STAFF

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KARA DRISCOLL/STAFF

Online giant Amazon already kicked off its Black Friday deals, starting Nov. 1.

The online retailer said “customers will find better deals than ever before on the hottest gifts in toys, electronics, home goods and more, the best in holiday entertaining essentials including kitchen items and decor, and even wardrobe must haves,” according to a statement.

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Here’s what consumers can expect from Amazon this holiday season:

1. FREE SHIPPING All Amazon customers can choose from more than one hundred million items that are eligible for free shipping this holiday, according to a company statement.

2. EARLY DEALS Amazon announced the opening of its Black Friday Deals Store on Nov. 1. The Black Friday Deals Store, available at www.amazon.com/blackfriday, offers deals through Black Friday. Customers can find deals on everything from toys and electronics to holiday entertaining essentials and clothing.

3. TECHNOLOGY Customers can shop with the Amazon App, which now includes an augmented reality feature, AR view, for customers to see how thousands of items look in their space before they buy. Beginning Nov. 8, Prime members will also have access to Amazon Key, the new service that will allow eligible packages to be securely delivered inside their homes while they're out and about.

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