The success of the first Amazon Go cashier-less store in Seattle will likely lead to the online giant opening six more locations across the U.S. by the end of the year.
Multiple people familiar with the matter told Recode some stores are likely to open in Amazon’s hometown of Seattle, and others may settle in Los Angeles, although it is unclear if stores will open in other cities, according to the report.
The Amazon Go concept gives consumers “the world’s most advanced shopping technology so you never have to wait in line,” according to the online retail giant. Some industry experts are calling the concept the future of brick-and-mortar retail.
So, how does it work? Consumers use the Amazon Go app to enter the store, take the products they want and walk out. No checkout. No lines.
The store’s technology uses computer vision, sensor fusion and deep learning to automatically detect when products are taken or returned to the shelves and keep track of them in a virtual cart.
Customers grab their items and go, and then their Amazon account is charged with the bill. The store will offer ready-to-go meals, grocery essentials and even locally made food. The Seattle store, which opened last month, about 1,800 square feet of retail space.