The startup has had talks with Amazon.com, Target Corp., Costco Wholesale Corp. and Kroger. The company has a $470 valuation, according to Bloomberg.
Grocers have been interested in partnering with digital companies after Amazon.com purchased Whole Foods for $13.7 billion last year. Online grocery shopping is making major gains, according to the Food Marketing Institute’s U.S. Grocery Shopper Trends 2017 report. The number of shoppers buying some of their groceries online jumped to 11 percent in the first quarter compared to 5 percent in 2016, according to the report.