A Distinctive Style
Grupo REV is a Hispanic business that understands the commercial appeal of Halloween. Grupo REV started designing masks and customs in Mexico City 20 years ago, but the company's clients were not limited to Mexicans who purchased materials for Day of the Dead celebrations. The Mexican tradition calls for families to craft their own masks, costumes and decorations in the iconic black and white skull and bones design. Grupo REV applied this skilled tradition to typical Halloween designs in the United States.
The distinctive style of Grupo REV's design is not limited to Day of the Dead imagery. Monsters, ghosts, ghouls, witches, wizards and even politicians and celebrities are part of the company's catalog of high-quality masks, disguises and props. To improve fulfillment for its major wholesale clients, the company established a warehouse and shipping center in the United States, thus becoming another Hispanic business contribution to the national economic recovery effort.
Going Beyond Business
Grupo REV's decision to establish operations in the U.S. began when a Mexican family relocated to Atlanta due to a work assignment. The head of household began to explore opportunities through an executive recruiting firm and was placed with Grupo REV. Now that the company is comfortable doing business in the U.S., it is already looking towards its future in the country. Managing executive Manuel Valero is already thinking about his company's corporate social responsibility; he wishes to become a mentor for Latinos who want to find success in the business world.
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