Dayton-based Commuter Advertising Inc. has secured a 5-year renewal contract with the Greater Dayton Regional Transit Authority to continue to provide digital advertising services, company officials announced Monday.
Terms of the contract weren’t disclosed.
Commuter Advertising, which provides stop-specific audio and text advertising on public transit vehicles, was founded on a contract with the Dayton RTA in 2008. The company has since launched in nine additional U.S. markets, officials said.
Commuter Advertising sends hyper-targeted digital messages over bus notification systems that inform passengers of products, services and sales at nearby businesses using the vehicles’ GPS technology and software created by the company.
With this contact renewal, Commuter Advertising will expand its media portfolio to also include digital display advertising onboard RTA vehicles. Digital signs will broadcast via onboard screens at exact locations and times in tandem with audio messages, officials said.
Commuter Advertising currently operates in partnership with 10 transit authorities in U.S. cities. Advertising reaches more than 130 million riders annually, officials said.
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