Dayton digital firm bolsters international muscle

Dayton-based Stratacache has inked a new partnership that extends its international reach.

Tokyo-based Hakuhodo DY Holdings Inc. has entered into a technology partnership with digital signage firm Stratacache Inc., the former company announced.

The aim is using digital signage and shopper behavior measurement technology for retailers, Hakuhodo DY Holdings said.

“Through the partnership, Hakuhodo DY Holdings and companies in the Hakuhodo DY Group will develop solutions and provide services utilizing Stratacache technology,” the company said.

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Stratacache, a global company based in downtown Dayton, has increasingly carved a niche for its digital signage and other technologies in the speedily growing Asian market.

“As the influence of digital information on shopping has grown in recent years with advances in information terminals, technologies at retail stores and other information touchpoints on the path to purchase are set to become even more important, as are marketing activities that use these technologies,” the Japanese company said.

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Stratacache products include technology to deliver in-store promotions based on shopper characteristics, interactive screens with sensor technology that provide real-time product information and tablet devices linked to availability and other information for customers.

“Marrying Stratacache’s technology solutions and the Hakuhodo DY Group’s marketing methods and media business development capabilities, the collaboration will enable the design of customer experiences through to implementation of technologies all in one-stop, opening up new marketing opportunities,” Hakuhodo DY Group said.

The companies will collaborate in research and development in Japan and Asia, including China and beyond.

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