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Dayton health care company launches new identity

Midmark Corp., a Miami Twp.-based provider of medical, dental and veterinary equipment products, has launched a new corporate brand identity.

The company said the new brand and logo “capture the company’s commitment to a better care experience and the growing value Midmark offers customers as they focus on improving clinical outcomes.”

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The new brand identity includes a new website, logo, tagline. The unveiling of the brand “mirrors the transformation of Midmark from an equipment manufacturer into a clinical environmental design company that enables a better care experience for caregivers and patients in medical, dental and animal health industries,” Midmark said in an announcement Monday.

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“Care providers are always looking for new approaches, innovative technologies and proven solutions that can help enhance the patient and caregiver experience and improve the quality of care provided,” John Baumann, Midmark president and chief executive, said in the company’s statement. “At Midmark, improving the experience between the patient and caregiver is at the heart of everything we do.”

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Midmark employs more than 1,850 people globally, with about 980 of them working in the Dayton-area and Versailles locations, the company told this news outlet in March.

The company has grown from 700 employees to more than 1,850 in the last decade, across 12 locations. In the last two-and a-half years, Midmark has hired about 200 people at the Dayton and Versailles locations.

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