Dayton’s Krush announces licensing pact

Krush technologists and product developers talk about what it’s like to work in Dayton in a photo from December 2016. From left, Matt Donovan, Neta Iser and Omer Kaplan. THOMAS GNAU/STAFF
Caption
Krush technologists and product developers talk about what it’s like to work in Dayton in a photo from December 2016. From left, Matt Donovan, Neta Iser and Omer Kaplan. THOMAS GNAU/STAFF

Krush Technologies, a Dayton-based app provider, now has a licensing partnership with Videology, a provider of converged TV and video advertising software, the Dayton company said Monday.

The new offering is meant to strengthen ooVoo, Krush’s flagship app that lets users video-call with up to 12 people, sending video, texts, photos and more.

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“By leveraging the cross-device targeting capabilities available in the Videology platform, Krush can use their 1st party registered user data to find audiences that have engaged with Krush apps on any device they’re using. ooVoo currently has more than 175 million registered users,” the company said.

“ooVoo users are very engaged and mostly millennials – collectively, they represent a highly coveted, yet highly challenging demographic for many advertisers to reach,” Jeff Chi, Krush vice president of ad sales and monetization, said in the company’s release. “The launch of our partnership with Videology is extremely exciting for us. It will allow our advertiser clients to access ooVoo users with highly targeted video ads across all devices where they’re consuming video content.”

“By licensing our results-driven platform, Krush can offer advertisers the ability to reach its unique and highly-valuable audience across any device, while optimizing toward real results — sales lift, brand lift, conversions — the metrics that drive a brand’s bottom line,” Scott Ferber, Videology founder and chief executive, said in the release.

Dayton-based Krush Technologies creates mobile apps and virtual reality experiences that reach more than 160 million people globally.

OoVoo, a video chat app, is Krush’s mostly widely used product.

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