New flavors, logo
Our very own Dayton-based Mikesell’s Snack Food Company is launching what it calls a “new brand identity” and simultaneously unveiling two new flavors in its potato chip family. The snack food company has updated its logo and streamlined its packaging design that “pays tribute to the quality and heritage that Mikesell’s customers have known and loved for more than 100 years,” company officials said in a news release.
By this fall, all of the Mikesell’s chip line will incorporate the new design. The two new additions to the chip lineup are Sweet Chili and Sour Cream on a Groovy Chip and Reduced Fat Tuscan Spice, which the company said “offers a unique flavor with a splash of olive oil, a burst of sun-dried tomato and a hint of rosemary and herbs with 30 percent less fat than regular chips.”
Real art
Real Art Design Groups’ local clients include Hobart Corp., a commercial food equipment and service company, based in Troy.
The firm created “Jake Murphy,” a fictional character who restores and custom-paints vintage mixers, as part of Hobart’s “Mixed Up Jake” social media program.
“We wanted to build on the passion around our mixers to tell the Hobart story in a different way than our typical marketing activities,” said Jenni Bair, Hobart’s brand marketing manager.
“Jake” writes about his custom mixers — created in Dayton at Real Art’s workshop — on his own blog and Facebook, Twitter and Flickr pages. Word about the mixers spread online by social media and technology blogs such as Gizmodo and Mashable. The mixers also drew notice from celebrity chefs who included the Food Network’s Guy Fieri and “Ace of Cakes” host Duff Goldman. In addition, several mixers were auctioned online for charity.
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