Easter consumers to spend $2.6B on Peeps and other candy

Americans will spend more than ever before on Easter festivities.

Spending for the holiday is expected to reach $18.4 billion, an increase of 6 percent compared to last year’s record $17.3 billion. Consumers will spend an average of $152 per person, an increase of 4 percent from 2016.

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The data was collected by the National Retail Federation’s annual survey. Analysts said the increase can be attributed to the improving economy.

“Most consumers have almost an entire extra month to shop for Easter this year, and by the time the holiday comes the weather should be significantly warmer than last Easter,” said Matthew Shay, NRF president and CEO. “That should put shoppers in the frame of mind to splurge on spring apparel along with Easter decorations.”

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So, what will people buy for Easter?

• $5.8 billion will be spent on food

• $3.3 billion will be spent on clothing

• $2.9 billion will be spent on gifts

• $2.6 billion will be spent on candy

• $1.2 billion will be spent on flowers

“Easter continues to be a traditional holiday for consumers of all ages, especially young families who are planning to spend a bit more for this celebration,” said Prosper Principal Analyst Pam Goodfellow. “With the later timing of Easter, we will see more consumers shopping for special deals, especially on apparel and decorations.”


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