Elder-Beerman launches new shop to benefit breast cancer research

Elder-Beerman on Dorothy Lane

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Elder-Beerman on Dorothy Lane

The Bon-Ton Stores Inc., the parent company of Elder-Beerman, has launched its “Pink Shops” in stores across the U.S. to raise awareness and funds for breast cancer research.

The company, which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, will launch Pinks Shops throughout the month of October at select stores. Customers can show their support for breast cancer awareness by purchasing from a selection of more than 25 items in the Pink Shops.

» RELATED: New Elder-Beerman shops opening in Dayton

Items are available at all stores or online at www.bonton.com/pinkshop through October 31. Merchandise items include apparel, accessories, and cosmetics. A portion of the proceeds from each purchase will be donated to the various breast cancer charities.

Specific stores will also host its annual “Cut for a Cure” event at store salons on Oct. 8 from 11 a.m. to 6 p.m. During the event, customers can get mini facials, manicures, pedicures, waxing, haircuts, highlights and more — and 50 percent of the proceeds will be donated to local cancer centers to support breast cancer research.

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