The new location will also give Love Cakes a chance to launch ready-made cakes, where customers can pull up to the store and pick out a cake from a display to take home immediately. Previously, the retail presence was more of a meeting space for wedding consultations and to order a cake in advance.
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A new line of dessert cakes is also in the works, Fox said, though it may not be ready at the initial opening.
The move includes the addition of a more private consultation room and more space for the decorators to work, Fox said.
“We hope to be able to grow sales with all these other attributes. Also, it’s going to free up space in our central bakery operation which is much needed,” he said. “We’ve been very cramped over there.”
Laura’s Cookies, which partners with DLM to sell hand-rolled sugar cookies, is taking over the former Love’s retail space.
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