The Kroger Co., which had previously stopped accepting Visa credit cards at some of its divisions, has reversed its decision, according to national media reports.
The Cincinnati-based company in March said it would stop accepting Visa credit cards at Smith’s Food & Drug stores. that followed a decision to stop accepting the credit cards at Kroger’s Foods Co. Supermarkets.
In March, Kroger said it “continues to explore options” to reduce the cost of credit card use.
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Visa’s fees were the highest of any credit cards accepted in Smith’s and exceed grocery store margins, according to Kroger.
“Visa has been misusing its position and charging retailers excessive fees for a long time,” Kroger’s executive vice president and CFO Mike Schlotman said at the time.
But Kroger has reportedly reveresed that decision and is now accepting Visa again, according to several national media reports.
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