Kroger to sell former Toys ‘R’ Us brands in local stores

The Kroger Co. is getting into the toy game.

The Cincinnati-based grocer will sell Geoffrey’s Toy Box exclusive brands in nearly 600 stores across its portfolio for the 2018 holiday season. Starting this month, Geoffrey’s Toy Box branded merchandise and displays will appear in participating Kroger stores with a selection of 35 children’s toys, ranging in price from $19.99 to $49.99, the company announced.

plans to order 20 fulfillment centers in the first three years of the agreement.

» TRENDING: 7 major moves Kroger made in 2018

Local stores in Centerville, Fairborn, Beavercreek, Troy, Cincinnati and Englewood will sell Toys "R" Us brands. See the full list here.

“Geoffrey’s Toy Box delivers a unique shopping destination within Kroger stores,” said Robert Clark, Kroger’s senior vice president of merchandising. “We’re excited to offer Geoffrey’s Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys “R” Us.”

The Geoffrey’s Toy Box portfolio includes trusted brands that kids and parents love including Journey Girls, Fastlane, True Heroes, You & Me, Imaginarium, Just Like Home and more.


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