Kroger unveils new logo

The largest regional provider of groceries has a new logo.

Designed to celebrate the company’s “love of all customers and associates, food-first culture and long history as America’s favorite grocer,” Kroger’s new logo is a contemporary evolution, according to a Kroger statement. The logo retains the shape and movement of the well known K and g shapes.

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The signature blue color also remains part of Kroger’s logo and branding.

Kroger’s new branding rollout today also features a new tagline: Fresh for Everyone. The tagline is featured in the new logo.

“Fresh and friendly underpin Kroger’s new brand identity because product quality and the total customer experience – across physical and digital – are key to bringing our brand promise to life,” said Mandy Rassi, Kroger’s vice president of marketing.


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