Krush to release commercial immersive virtual reality simulator

Dayton based Krush Technologies has teamed with virtual reality firm, MoveoPlus, to make the world’s first fully-immersive virtual reality simulator commercially available, the companies announced Monday.
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Dayton based Krush Technologies has teamed with virtual reality firm, MoveoPlus, to make the world’s first fully-immersive virtual reality simulator commercially available, the companies announced Monday.

Dayton based Krush Technologies has teamed with virtual reality firm, MoveoPlus, to make the world’s first fully-immersive virtual reality simulator commercially available, the companies announced Monday.

Financial terms of the agreement were not disclosed, but Chicago-based MoveoPlus said it will lead efforts to bring the simulator to the gaming and entertainment markets, offering consumers the first-of-its kind, full-motion and 360 degree free-rotation virtual reality simulator that projects users through fully immersive 3D worlds, according to a press release.

The Moveo virtual reality simulator was developed by Krush, which produces a variety of mobile apps and was funded by the family of Clayton Mathile — the Ohio billionaire entrepreneur who founded the Iams pet food company before selling it to Cincinnati-based Procter & Gamble in 1999, and also launched his own video-service company, ooVoo, which has 160 million users worldwide.

“While virtual reality may be in its infancy, Moveo was developed to highlight the possibilities of a future with more deeply connected humans and machines,” said Krush CEO JP Nauseef. “Moveo demonstrates new, unforgettable experiences that result from merging the physical and virtual worlds in a way that’s never been done before.”

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