“InnerWorkings allows us to put ourselves up on a bigger platform,” owner Sally Doran said.
“It means that we can position ourselves on a larger scale and make more impact with our customers.”
Doran said the prospect of giving away control as a small business owner was frightening at first, but she is confident the sale was a good decision.
“I think the concern for a small business owner with something like this is, ‘Will my customers still be happy, will our customer service maintain its quality,’ ” she said. “(InnerWorkings) want us to continue doing business exactly as we had before, but we will be more competitive with their increased resources.”
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