Local print and mail communications company bought by Chicago business

DAYTON — Print and mail communications company Carlsbad Marketing has been acquired by Chicago-based InnerWorkings Inc., a print and promotional solutions provider.

The Washington Twp. company, founded in 2000, does most of its business in print and direct mail communication for AAA Clubs nationwide.

“InnerWorkings allows us to put ourselves up on a bigger platform,” owner Sally Doran said.

“It means that we can position ourselves on a larger scale and make more impact with our customers.”

Doran said the prospect of giving away control as a small business owner was frightening at first, but she is confident the sale was a good decision.

“I think the concern for a small business owner with something like this is, ‘Will my customers still be happy, will our customer service maintain its quality,’ ” she said. “(InnerWorkings) want us to continue doing business exactly as we had before, but we will be more competitive with their increased resources.”

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