Macy’s raises $65M to support heart disease prevention in women

Macy's is working with customers and employees to raise more funds for Go Red For Women, an organization dedicated to the prevention of heart disease in women.

Since 2004, Macy’s has raised $65 million to support Go Red For Women. Fortunately, 80 percent of cardiac events may be prevented with education and lifestyle changes, according to the American Heart Association. This year, Macy’s will continue to offer limited-edition merchandise and promotions to benefit Go Red For Women.

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More stroke patients will be eligible for crucial treatments under new guidelines. The key to accessing them is still to call 9-1-1 at the first sign of stroke. #ISC18 #AHANews https://t.co/kOE8tjQOEl pic.twitter.com/JG0If5gpJA
— GoRedForWomen (@GoRedForWomen) January 24, 2018

Macy’s encourages customers and associates to participate in the Wear Red Sale in-store from Jan. 31 to Feb. 5, with a pre-sale beginning on Sunday, Jan. 28. Customers can wear red or purchase the official Red Dress pin for $3 to receive 25 percent off a great selection of items storewide, plus an extra 15 or 10 percent off select departments.

“As the national founding sponsor of Go Red For Women, Macy’s remains committed to the fight against heart disease in women by raising more than $65 million since 2004,” said Holly Thomas, group vice president of cause marketing at Macy’s.

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